Advertised Price


Advertised Price

The price of a product or service as displayed or announced in an advertisement or radio/TV commercial. If the advertised price is well below the normal price of a product, it is likely to be a loss-leader that is priced to entice customers into the retail store in the hopes that they will make additional purchases.

A company may offer a price-matching guarantee to its customers, based on the advertised price for a specific product. If a rival offers the same product for a lower advertised price, the company will either match the lower price or refund the difference if the customer has already purchased the product from it.

There are strict laws in North America against false or misleading selling price representations, such as sales made above an advertised price. Stiff fines are payable by a company that sells a product above its advertised price, except in cases where the advertised price was a mistake that was rectified promptly.


Investment dictionary. . 2012.

Look at other dictionaries:

  • Minimum Advertised Price Program — Minimum Advertised Price (MAP) Program USA An arrangement in which a supplier sets a lower limit on the prices its resellers may advertise for the supplier s products. MAP programs may take the form of a unilateral policy imposed by the supplier… …   Law dictionary

  • price cutting — noun cutting the price of merchandise to one lower than the usual or advertised price (Freq. 1) • Syn: ↑price cut • Hypernyms: ↑cut * * * selling an article at a price under the usual or advertised price. Also, price cutting. [1895 1900] * * *… …   Useful english dictionary

  • price cutting — selling an article at a price under the usual or advertised price. Also, price cutting. [1895 1900] * * * …   Universalium

  • price cut — noun cutting the price of merchandise to one lower than the usual or advertised price • Syn: ↑price cutting • Hypernyms: ↑cut …   Useful english dictionary

  • price-cutting — /ˈpraɪs kʌtɪŋ/ (say pruys kuting) noun the act of selling an article at a price under the usual or advertised price …   Australian English dictionary

  • price — I noun amount, appraisal, appraisement, charge, compensation, cost, disbursement, due, estimate, estimation, exaction, exchange value, expenditure, expense, fare, fee, figure, outlay, payment, premium, pretium, purchase money, quotation, rate,… …   Law dictionary

  • Price-drop tv — Infobox TV channel name = price drop tv logofile = Price drop tv logo.png logosize = 200px logoalt = launch = 11 June, 2003 share = 0.1% share as of = February 2008 share source = [http://www.barb.co.uk/viewingsummary/monthreports.cfm?report=month… …   Wikipedia

  • PRICE, Thomas (1852-1909) — first Labour premier of South Australia son of a stone mason, was born at Brymbo near Wrexham, North Wales, on 19 January 1852. The family moved to Liverpool where he was educated at the St George s Church of England penny school. At nine years… …   Dictionary of Australian Biography

  • Suggested retail price — The manufacturer s suggested retail price (MSRP), list price or recommended retail price (RRP) of a product is the price which the manufacturer recommends that the retailer sell the product. The intention was to help to standardise prices among… …   Wikipedia

  • list price — ➔ price1 * * * list price UK US noun [C] (also catalogue price, sticker price) ► COMMERCE the usual or advertised price of a product, before any reductions are made: »It is selling for $18.89 instead of for the list price of $34.95 …   Financial and business terms


We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.